Ecommerce platform and online shop builder

InSales is one of the leading ecommerce website builders. Our platform gives you all the features to run and scale your ecommerce business.

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InSales features overview

Powerfull online shop builder

InSales platform contains:

  • Contant management system (product catalog, menu, pages, blocks, banners, news, blog);
  • Visual theme editor and full access to HTML/CSS/JS of your store;
  • User registration (optionally);
  • Blocks with products, special offers, banners;
  • User access control (eneble or disable access to your store managers);
  • Order history;
  • Multiple languages.


Product catalog includes:

  • Product variations (offer multiple variations of your product: size, color, and more);
  • Inventory management;
  • Product organization by type, category, season, and more;
  • Hiden categories, special offers;
  • Advanced search options (product name, description, article, price, and more);
  • Special parameters (for example: availability of the product).


Create unique product page on InSales platform:

  • User friendly editor (WYSIWYG, similar to Word) with possibility to add images to description;
  • Add multiple images for your products;
  • Short and full product description;
  • Multiple product variations;
  • Price type;
  • SEO product tags (Optimize your product pages for search engines with product specific meta tags, titles, and URL handles);
  • Related and similar products;
  • Product variations (color, size, and more);
  • Advanced product variations (shirt: red, size M, height 178);
  • Price depending on product modification with stock availability;
  • Digital products;
  • Add video to product description.


Set up your shopping cart on your own:

  • Set up your shopping cart on a specific page or on side panel;
  • You can select one click purchase or 4 steps checkout;
  • Set up shipping and payment methods;
  • Set up payment methods related to selected shipping method;
  • Order status tracking;
  • Additional lines in checkout (check boxes, drop-down lists, text blocks);
  • Open API for integration with any payment or shopping method in the world.


  • Order status management and order customization;
  • Customize your automated store emails;
  • Order receipt printing;
  • User registration (optionally);
  • Segmentation of shoppers;
  • Discounts (order value, personal, cumulative);
  • Login with social account;
  • Sales reporting.


InSales offers a wide range of payment and shipping options:

  • Accept credit cards and PayPal with a click;
  • Built-in integratons with digital wallets;
  • Accept payments using QIWI terminals;
  • Set up a fee (discount) for selected paymemt method;
  • Fast shipping setup.


  • Import from CSV and XML files;
  • Auto detection of catalog structure, prices, stock, descriptions, options, categories;
  • Upload images using the links in file;
  • Update product options using CSV import;
  • Update your prices and stock automatically uploading a file (available by URL);
  • Integration with «1С»;
  • Export your products using CSV or XML file;


Connect your online store with leading ecommerce tools on the market:

  • Shipping methods (PickPoint, Shop-Logistics, B2CPL);
  • ERP and CRM (1С, Мой Склад, Bitrix24, AmoCRM, and more);
  • Payment methods (Qiwi, WalletOne, PayPal, Stripe, Fondy, and more);
  • Marketing tools (Facebook, Mailchimp, UniSender, ByteHand, Roistat,, Giftd);
  • Ads (Seopult, Avito, Sape, eBay, Yandex, and more).
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